Akureyri is located in northern Iceland, nestled at the end of Eyjafjörður Fjord. As the largest town outside the Capital Region, it serves as a crucial administrative and cultural hub.

Historically, Akureyri's economy has been heavily reliant on the volatile fishing industry and related sectors, leading to economic instability. Furthermore, the town faced demographic challenges with younger residents often leaving to pursue opportunities abroad, posing a threat to maintaining a vibrant and sustainable local economy.

In response to these demographic shifts, Akureyri turned to higher education as a foundation for revival. The establishment of the University of Akureyri in 1987 marked a turning point. With a diverse array of courses emphasizing environmental and marine sciences, the university helped stabilize the local population by retaining young people and attracting students from other regions. It also facilitated a culture of innovation and research and contributed to local and sustainable technological advances.